Fill. Drop. Foam

Soft Soap needed a low-budget launch for their new sustainable product - foaming hand soap tablets. Just fill the reusable aluminum bottle with water, drop in the tablet and you get foaming soap... FILL. DROP. FOAM - less messy than liquid refills and better for the planet.

To keep this informative spot modern and fun, I gave the tablet a child-like personality through animation and laid in a beat driven track to move it along.