(Acrylic on canvas, not photoshop)
CHELLO!
As a versatile CD/AD based in Brooklyn, I fancy myself a strategic thinker and storyteller who can turn ideas into compelling campaigns.
I started my career almost 20 years ago as a freelance designer at HBO. Starting in digital design then evolving to 360 campaign work, I’ve worked at many a shop (big & small) - McGarry Bowen, Meredith Corp, DDB Worldwide, Rocket Fuel, Spotify & Iris to name a few. For the past 7 years I’ve been at VMLY&R, leading teams to create breakthrough, sticky campaigns for CPG clients… one of which featured Luke Wilson and premiered at Super Bowl XIII.
Outside of the office I consume film and TV as fast as the industry can push it out, which drives my love of storytelling from the other side of the camera. So much so that I’ve taken a few film classes at SVA and even made a student film that rivals the likes of Tommy Wiseau’s The Room (it really made me appreciate the professional budgets of a commercial shoot).
I also dabble in photography & painting and impress my wife by recognizing actors in shows/movies we’re currently watching from previous shows/movies that we’ve watched (no matter how many hats, prosthetics or makeup they wear).
What I do:
Creative Direction
Art Direction
Interactive Design
Branding
Email
jay@jaymachain.com
Phone
(718) 496-6315